As with previous years, Wednesday and Thursday were highlighted with occasional trips to the expo hall. Not necessarily because we had any real desire to do so, but it was something to do. Exhibitor booths ranged from the large, flashy corporate sponsors, competing for prime real estate, to the Open Source projects and organizations, banished to obscurity in the far corners. I’ll say this for conference organizers, though; they know how to get people into the expo hall: provide complimentary booze and snacks following the afternoon sessions. Not that I spoke with any vendors while enjoying these niceties, but I was theoretically in a position to be accosted by the very same companies plying me with alcohol.
Every conference I’ve attended—though that hasn’t been many—have used the same gimmick in an attempt to get people to visit vendors. Each markattendee is given a “passport” with a number of vendors listed. The goal is to visit each of them and receive a sticker for the effort. The reward is entry into a contest, the odds of winning being proportional to the number of people who fall for the scam. I always start out collecting stickers, but quickly realize why I’ve never gotten as far as entering the contest. I really hate talking to salespeople. I’m not interested in any of the products being pitched and, even if I were, there’s nothing they can’t tell me that I can’t discover for myself on the Web. At one point, I’m pretty sure Eric S. Raymond even tried to hand me a flyer—I’m unsure if it was about Free Software or sex—but I politely declined and went on my way.
I was pleased to run into Alyson at the Ticketmaster booth. We met at SCALE6x in February, where she was again working the Ticketmaster booth, but also assisting us with the Perl Mongers booth. It was good to catch up with her. I was sure to tell her how much I admire what she does for the Los Angeles Perl Mongers and how I wish we had someone like her in San Diego.
Sun actually had a nice booth this year. They provided a place to relax, snacks, and a wifi network with a hidden ESSID for people fed up with the one provided by the conference. I didn’t spend much time there, but I did take advantage of the wifi as I lounged in the O’Reilly booth.
Amazon was running what I found to be an interesting gimmick in their booth. “Ninja” code. It was just a bit of self-modifying Perl written out on some poster board. Tell them what it did and get entered into a raffle. It was actually a fairly clever way of advertising for talent to hire. Heck, it got me coming back to the booth a few times, if only to make fun of it. I did spot some potential improvements.
Intel’s gimmick this year was actually kind of interesting. Everyone who visited their booth could receive a sticker with a number on it to wear. The goal then is to find the person wearing the matching number. People would post a phone number or Twitter handle on a cork board at the Intel booth for others to find. I posted my Twitter information but unfortunately my default view only includes friends, not replies. That, and the ever present fail whale made me miss my partner’s tweet. Mere minutes after the raffle on Wednesday, as I was getting ready to throw away my sticker, I hear Jonathan call out to me that he’s found my partner. As it turns out, there would be another drawing on Thursday, so we went ahead and entered. That led to an extremely annoying sales pitch. He wanted us to tell him about Moblin. Just to spite him, I told him about Snapdragon instead. What do I keep telling myself? Stupid gimmick contests aren’t worth it. What I did like about it was the social aspect. I met someone new, had a pleasant conversation, and he’s now following me on Twitter.
On Thursday at the O’Reilly booth, Brad was interviewed on camera by chromatic. I expressed my desire to see it play during a keynote, but that wasn’t meant to be. Brad uses Perl to do cool things with telescopes and munge astronomical data, which is of interest to the O’Reilly editors. He’s been asked to write an article about it, and I’m trying to convince him to give a talk at next year’s Open Source Conference.
[tags]oscon, oscon08, oscon2008[/tags]

So how’s the Intel rep take to the mentioning of Snapdragon?
I remember reps coming to talk to us about when they finally caved and started making their x86_64 chips. You could almost see the mental strain it caused them to do everything they could to even acknowledge AMD in any way.